Have you ever thought to stop and look around you while you were walking on the streets downtown Montreal? If so, then you probably could not help but notice the enormous amount of advertisements that surround you in an attempt to try and drag you into buying their product… Perhaps some of the above ads spark your memory?
Notice how these women are being portrayed. The first ad depicts an extremely thin looking woman who supports the media’s ‘ideal image’, in which muscular half clothed men are fighting for this woman’s attention. The second ad on the other hand, demonstrates a woman whose face is completely blocked by the presence of a hand bag –which is what the ad is trying to sell. Both ads are examples of how women are being negatively represented in the media.
With this in mind, the media has formed the belief that in order to be beautiful, sexy, attractive, loved and ‘begged’ for by muscular men, women need to buy these makeup, clothing and perfume products. The interesting thing behind this is that if these women are lucky enough to have their face displayed in the ad, it is usually not without having a limited amount of clothing, or being represented as sex objects.
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